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Message – Al Ahad


Four Elements, which plays a vital role for a business to grow itself by Services Company:

As the world’s major economies have matured, they have become ominated by service-focused businesses. However, many of the management tools and techniques that service managers use were designed to tackle the challenges of product companies. Are these sufficient, or do we need new ones?

Let me clear that some new tools and elements which are necessary when a business takes a product to market, whether it is a basic commodity like corn or a highly engineered offering like a digital camera, the company must make the product itself compelling and field a workforce capable of producing it at an attractive price. To be sure, neither job is easy to do well; enormous amounts of management attention and academic research have been devoted to these challenges. However, delivering a service entails something else as well: the management of customers, who are not simply consumers of the service but can also be integral to its production. Moreover, because customers’ involvement as producers can wreak havoc on costs, service companies must develop creative ways to fund their distinctive advantages by using 4 elements which are mentioned below;

1. The Offering

2. The Funding Mechanism

    - Charge the customer in a palatable way.

    - Create a win-win between operational savings and value-added services.

    - Spend now to save later.

    - Have the customer do the work.

If a self-service option is truly preferable, customers should be willing to take on the work for nothing or even pay for the privilege.

3. The Employee Management System

4. The Customer Management System

Successful service companies have a working plan that incorporates all four elements of service design. Within each of those areas, however, it is hard to spot any best practice. This is because the whole business depends more on the interconnection of the four than on any one element.


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